Glossary

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Variable Data printing is a term that encompases all printing that has unique printed atributes on each piece.  This can be aas simple as the address on a postcard, or a fully personalized catalog with images and discounts that change depending on the recipient. Variable data printing is generaly done on a digital press.

Varnish is a clear protective coating applied to your printed material. Varnish improves scuff resistance, and comes in several finishes, such as gloss, dull and soft touch.