07 Jan

Coatings

 

Paper appearances and textures vary from project to project. A manual could be smooth and glossy while the pages of a book are rough and matte. To change the feel of the paper, add a coating to it! There are a few types of coatings that work for a variety of products.

 

Coatings can be done in two ways: as a spot or flood. Spot coatings only cover part of the paper for emphasis such as a photograph or heading. Flood coatings take place over the entire product for things like brochures and pamphlets.

 

 

UV Varnish

UV Coating is a clear, durable, protective liquid applied over the printed piece and cured with ultraviolet light. It dries fast and is extremely glossy. The intensity of the gloss and clarity make it perfect for highlighting logos or headings. It works wonderfully on art, covers, business cards, and other sturdy pieces.

 

Aqueous Varnish

An aqueous coating is a water-based application by a press to protect and enhance the printing underneath. It is used to instantly seal the paper can be immediately folded and handled without damaging or smearing the ink that is still wet. It is great for products like postcards, brochures, catalogs, and other things that go through the mail or are passed frequently between hands. It is smear resistant and unlike UV coating does not risk cracking if folded too many times.

 

Soft Touch Laminate

Soft Touch is a liquid coating that covers the page and gives it an almost suede feeling. It should only be used on heavier papers. This quality gives products an immediate unique feeling that will be remembered. It can make printed pieces distinctive and works excellently on covers, presentations, and anything feeling distinguished in the hand.

 

 

In deciding to choose a coating or not, original paper and other decorations must be considered as well. If there is going to be foil or embossing, those must be done before coatings or not at all. Some paper or ink types will not work with specific coatings. It comes down to what matters most in how the product will be presented.